INTRODUCING NEW TO 2025:
Core Equipment has partnered with local KC MLS team Sporting Kansas City for a whole new chapter of outdoor adventure. Beginning in 2024, Core Equipment will be an Official Tailgate Sponsor of Sporting Kansas City. Celebrating together is at the center of both sport and outdoors, and we're excited to announce this ongoing partnership!
MY ROLE:
Frame and visualize the nature of the partnership, focusing on brand building through both product and storytelling. Create and visualize missional alignment between Core and Sporting. Develop the initial product collaboration story around the new ClimaKeep cooler. Provide photography and videography production direction to capture the nature of the collaboration and generate excitement for the announcement. Pitch product CMF and branding concepts to both internal stakeholders and the Sporting Merchandising Team. Execute the co-branded cooler design and development through production.
AVAILABLE : coreequipment.com/coolers
Available at: coreequipment.com
